When you see the prompt, “Name a few of your favorite brands,” which businesses come to mind? Maybe they’re lucrative tech companies, like Apple, or maybe they’re small businesses, like your treasured local coffee shop. In either case, the way you remember experiences with certain brands over others is something…

At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and how do you regain customer loyalty afterward? To put it simply, your customers don’t expect you to be perfect, but they do expect you to…

When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers — advocating on its behalf. Maybe they’re a customer turned affiliate partner who recommends your products for a cut of the profits. Maybe they’re a…

Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage that “the customer always being right” is not only incorrect and outdated. It’s also potentially harmful in its widespread acceptance. In response to the question…

When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound leads are most important” or “Work on generating more referrals.” However, underlying all of these suggestions is the same objective: building a customer base that…

As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and still others through paid advertising. In this blog, we’re going to focus on another channel that creates new customers: brand evangelists. …

When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s always something that you and your team can be doing to improve. That said, when it comes to customer service, it can be hard to…

When managing or supporting a business, there are countless benefits to providing exceptional service for your customers. From bringing in referrals to charging higher prices, high-quality customer service can mean the difference between a business that barely makes it by and a flourishing brand that consistently thrives. This guide covers…

Looking at the average business, it doesn’t take an expert to see that there are a ton of moving parts. For members of leadership, there’s managing the company strategy and setting goals for the rest of the team. For salespeople and marketers, there’s meeting revenue goals and testing different methods…